"As artificial intelligence chatbots take over from search engines as the go-to platform for answers, brands that once had a solid online presence may suddenly find themselves invisible. If so, then Brandi AI LLC, the creator of a specialized "generative engine optimization" platform that has just launched today, wants to help. The company says it's pioneering an entirely new discipline for maximizing digital visibility."
"In the old days, companies could either pay to see their websites rank prominently in search engine results, or else they could perform "search engine optimization" or SEO to increase their site's ranking in an organic way. But that no longer works, for more and more people are shunning traditional search engines in favor of chatbots. Brandi AI co-founder and Chief Executive Leah Nurik said the shift to generative AI is a trend that spans both consumers and business-to-business buyers,"
As AI chatbots replace search engines as primary platforms for answers, many brands risk becoming invisible despite prior solid online presence. Brandi AI LLC launched a specialized generative engine optimization platform to help brands appear in AI-generated answers. Paid placements and traditional search engine optimization no longer reliably surface brands because users increasingly rely on chatbots. Surveys indicate over half of U.S. consumers use AI chatbots to research products, while 89% of B2B buyers depend on chatbots throughout the buying process. Buyers favor AI because it streamlines decision-making by consolidating research into a single answer, and many users trust and accept the AI's first response.
Read at SiliconANGLE
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