#automaticity

#automaticity

When Sonos released its redesigned app in May 2024, the backlash was immediate and brutal. Users couldn't access basic features like volume control and alarms. Systems became unusable. The company's stock plummeted 25%. Eventually, the CEO was replaced, and lawsuits claimed over $5 million in damages from customers who'd lost functionality they'd paid for.

The lab rats initially struggled in the maze, wandering aimlessly until they learned to navigate quickly to the chocolate, demonstrating the process of learning through repetition.