Podcast
fromRAIN News
2 days agoWhy not? New research identifies "podcast holdouts" - the 25% unlisteners
25% of American adults have never listened to a podcast, primarily older, female, and white demographics.
Tops Edison Research will present its Top 10 Findings of 2025 research next week, in a 30-minute webinar. It's scheduled for Thursday, December 11, at 2pm ET. This project is a distillation of Edison's weekly insights, custom research, and its "syndicate services" research. From that combined body of knowledge Edison crafts the top ten findings in the overall audio space. The company calls this annual release "a year-end celebration of research and new knowledge in the world." The webinar is open and free; register HERE.