Smart TVs are increasingly used for podcast listening, with 32% of weekly podcast consumers utilizing them. This trend reflects a rise in video podcasts and aligns with the growth of smart TV ownership. While smart speakers peaked in usage for podcasts in 2021, now only 20% of weekly listeners use them. Overall podcast consumption remains strong at 55% among Americans aged 12 and over, demonstrating that listeners are adapting their platforms to enhanced viewing and listening experiences.
According to his company's survey work, 2021 was the plateau year for smart speakers. In that year nearly a third of weekly podcast consumers reported listening via smart speaker.
Smart TV podcast use is more prevalent than laptops and smart speakers, and second only to smartphones, indicating a significant shift in how audiences consume podcasts.
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