#audience-fragmentation

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#youtube-algorithms #ai-generated-content #creator-economy #media-strategies #promotional-tactics
Media industry
fromUnHerd
1 week ago

Is MrBeast the last YouTube superstar?

YouTube's algorithms have fragmented audiences, ending mass-creator breakout opportunities, while AI-generated low-quality channels exploit recommendations and accumulate billions of views.
fromThe Verge
5 months ago

A-lister antics and Schedule A shenanigans

Promoting summer blockbusters has become increasingly complicated, requiring publicists to strategically select platforms for celebrity appearances, beyond traditional media outlets.
Film
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