MarketingfromHubspot3 months agoHere's how to prove marketing's pipeline value & revenue impact to your CFOCFOs prioritize proof of revenue and return, creating tension with marketers focused on engagement and impressions.
Marketing techfromSearch Engine Roundtable10 months agoGoogle Analytics Makes Updates To Campaign Data Quality & Attribution Reporting (Data not available)Google Analytics has updated its attribution reporting to enhance data quality and minimize misattribution issues.A new label '(data not available)' will identify missing data in reports.