#attribution--measurement

[ follow ]
#retail-media-networks #full-funnel-advertising #cross-channel-activation #programmatic-advertising
Marketing tech
fromAdExchanger
2 weeks ago

The Full-Funnel Retail Media Network: Bridging On-Site And Off-Site For Seamless Customer Journeys | AdExchanger

Retail media networks drive full-funnel marketing by bridging on-site and off-site channels to build awareness, consideration, conversions, and customer loyalty.
fromPodcaster News
1 month ago

Podscribe Releases Q3 2025 Performance Benchmark Report - Podcaster News

Highlights From the Q3 2025 PPB Report: Buy Type: Audience buys (e.g. Run of Network (RON)) and programmatic) grew nearly 2.5x in 10 months, now making up almost one-third of impressions. Digital audio scale: Podcasts and streaming audio combined can reach 85% of U.S. listeners, with only ~20% audience overlap between the two channels. Device + app performance: iPhone users convert 30% better than Android users, with Apple Podcasts on iPhone leading both visitor and conversion rates.
Marketing tech
[ Load more ]