"Highlights From the Q3 2025 PPB Report: Buy Type: Audience buys (e.g. Run of Network (RON)) and programmatic) grew nearly 2.5x in 10 months, now making up almost one-third of impressions. Digital audio scale: Podcasts and streaming audio combined can reach 85% of U.S. listeners, with only ~20% audience overlap between the two channels. Device + app performance: iPhone users convert 30% better than Android users, with Apple Podcasts on iPhone leading both visitor and conversion rates."
"Frequency benchmarks: Advertisers see the strongest performance at up to 5 exposures per month. Advertiser industries: Retail advertisers achieved the highest purchase rate (0.067%), with the lowest CPA at $65 and CPV at just $0.50. The full Q3 2025 PPB report, along with the webinar recording, is now available for download. Built on real attribution data from thousands of campaigns, the PBB is industry's go-to source for audio ad performance benchmarks."
Data covers 66,000+ campaigns, 500+ advertisers, and over 17 billion impressions across 200+ publishers, providing industry benchmarks for planning, optimization, and measurement. Audience buys (e.g., Run of Network and programmatic) grew nearly 2.5x in 10 months and now account for almost one-third of impressions. Podcasts and streaming audio together can reach 85% of U.S. listeners while exhibiting only about 20% audience overlap. iPhone users convert 30% better than Android users, with Apple Podcasts on iPhone leading visitor and conversion rates. Advertisers see strongest performance at up to five exposures per month. Retail advertisers achieved the highest purchase rate (0.067%), with CPA at $65 and CPV at $0.50. Full Q3 2025 PPB data and webinar recording are available for download.
#programmatic-advertising #digital-audio #attribution--measurement #device-performance #retail-advertising
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