#asos

#asos

Quentin Griffiths, one of the co-founders of online fashion giant Asos, has died after falling from the 17th floor of his apartment in Pattaya, Thailand. Paramedics and police found his body beneath the building on Friday. Investigators have reported no signs of disturbance in the flat, but the investigation remains ongoing to determine if foul play was involved. A source close to the family described the circumstances as a "real mystery".

Four years ago Asos, and its fellow online fast fashion purveyor Boohoo, were booming as the high street suffered from Covid pandemic lockdowns, and largely housebound shoppers had cash to spare for slouchy leisurewear. They thought shoppers had been permanently converted to online shopping, and stocked up accordingly, only for Asos to find itself lumbered with a 1bn stock hangover as, post-pandemic, young and old alike once again enjoyed the freedom to try on clothes and stalk the high street.