ASOS has launched its first U.S. pop-up store in Soho, New York City, allowing fans to shop their trend-forward offerings in person. The two-story shop features curated styles for spring/summer 2025 for both men and women. It includes exclusive items from ASOS's own brands and partner labels, offering a well-themed shopping experience. Customers can also scan QR codes to easily purchase items online if they don’t find their size. This initiative marks a significant step in ASOS's physical retail expansion in the U.S.
"Bringing its trend-forward aesthetic to SoHo, NYC, one of the city's most iconic neighbourhoods for style and culture... featuring a curated edit of spring/summer 2025 styles..."
"Right now, this is a test-and-learn moment... We’re focused on making the physical retail experience complement our digital offering..."
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