"The U.S. is a hugely important market for us, and our growth here is driven by two key strengths: our unique product assortment and our ability to engage a passionate community of fashion lovers."
"The decision to establish a physical presence in the U.S. is based on recognizing a key difference in size inclusivity across various categories, including Plus, Tall, and Petite."
ASOS has opened its first physical store in the U.S. through a pop-up in New York's SoHo, from June 13 to June 22. This move signifies ASOS' milestone as it expands from online-only retail to a physical experience. Offering a curated selection from its spring/summer 2025 collection, the pop-up provides an opportunity for American customers to engage intimately with the brand, addressing the demand for size inclusivity and exclusive merchandise not easily accessible online.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]