ASOS has launched its first-ever brand-owned pop-up store in the U.S. titled 'Summer, Styled by ASOS,' located in SoHo, New York. Open from June 13 to June 22 for just 10 days, the space showcases a selection of its in-house products alongside partners such as Nike and Adidas. The store features curated sections to enhance shopping experiences, including exclusive restocks and unreleased items, and is part of a larger initiative to introduce ASOS's retail presence across the U.S.
New Yorkers can finally shop at the 'Summer, Styled by ASOS' pop-up, ASOS's first-ever brand-owned store in the U.S., offering a curated experience.
The SoHo pop-up features a selection of items from in-house brands and partners, including exclusive restocks and a Nike sneaker yet to be released.
With the pop-up open for just 10 days, it marks the beginning of ASOS's retail ventures in the U.S., engaging shoppers with unique styles.
Bustle's fashion writer shares essential tips to enhance the shopping experience, including exploring every section and taking advantage of the exclusive offerings.
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