Newsmax
9 months agoMarketing
Disney, Comcast Drop Ads on X in Favor of Instagram
Big U.S. companies, including Disney and Comcast, increased advertising spending on Instagram after pausing commercials on X due to antisemitic content.
Sensor Tower data shows that Disney and Comcast increased their U.S. spending on Instagram by 40% and 6%, respectively, in the two weeks following the pause on X. [ more ]