Big U.S. companies including Walt Disney and Comcast increased advertising spending on Instagram after pausing commercials on X last month, according to Sensor Tower, as marketers flee the Elon Musk-owned social media platform over antisemitic content.
Sensor Tower's data showed 51 of the top 100 U.S. advertisers on X from October last year, when Musk bought the platform, have ceased ad spending on it as of November 2023. Bloomberg News reported on Tuesday X was on track to suffer a big slump in ad revenue this year to roughly $2.5 billion.
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