"Brands are intelligent about these choices, and any brand safety concerns will be met with a re-allocation of budgets away from troubled platforms," said Felipe Thomaz, associate professor of marketing at University of Oxford.
"While platforms like X are likely to maintain a core niche of users, the overall trends show consumers are swapping out text-based social networking apps for photo and video-first platforms," mobile analytics firm data.ai said in a report earlier this month.
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