TikTok is facing what it views as perhaps its biggest crisis yet, with the world's most popular app facing an intense backlash over the perception it favors pro-Palestinian and, at times, antisemitic content.
Citing anti-Israel posts that surfaced on TikTok since the Gaza conflict began and a decades-old Osama bin Laden letter that circulated this week, Washington lawmakers have renewed calls to ban the app in the U.S.
TikTok executives view this ban attempt more seriously than previous ones, according to people inside the company, and have rushed to respond to what they view as an inaccurate and unfair narrative.
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