#alcohol-free

[ follow ]
PUNCH
3 months ago
Cocktails

It's OK to Say "Mocktail"

The word 'mocktail' has been criticized for its negative connotations and stigma towards non-alcoholic drinks.
Despite its flaws, 'mocktail' is widely understood and recognized as a term for alcohol-free mixed drinks. [ more ]
The Drum
3 months ago
Beer

Berlin beer brand spoofs viral Jeremy Allen White CK ad to make it more relatable

Brlo craft beer is promoting its alcohol-free offering in a tongue-in-cheek campaign during Dry January.
Brlo's spoof ad features a red-haired man stripping down to his underwear in Berlin while sipping on an alcohol-free beer. [ more ]
The Drum
4 months ago
Marketing

Heineken 0.0 says don't 'Bale' on your mates in spot featuring Gareth Bale

Heineken 0.0 partners with Gareth Bale for an ad campaign promoting a social life without alcohol.
The campaign plays on the idea of 'bailing' on a night out and incorporates Gareth Bale's last name. [ more ]
[ Load more ]