Celebrate Late-Night London at the London Transport Museum
The London Transport Museum is hosting its first alcohol-free social event, promoting inclusivity in the city's nightlife.
Gen Z drives fifth of office Christmas parties to go alcohol-free
The shift towards alcohol-free office Christmas parties reflects Gen Z's health-conscious values, increasing popularity of creative events, and changing social dynamics.
How the world's oldest brewery is changing with the times
Alcohol-free beer is increasingly popular among consumers seeking flavorful alternatives without the calories, even at major events like Oktoberfest.
It's OK to Say "Mocktail"
The word 'mocktail' has been criticized for its negative connotations and stigma towards non-alcoholic drinks.
Despite its flaws, 'mocktail' is widely understood and recognized as a term for alcohol-free mixed drinks.
Berlin beer brand spoofs viral Jeremy Allen White CK ad to make it more relatable
Brlo craft beer is promoting its alcohol-free offering in a tongue-in-cheek campaign during Dry January.
Brlo's spoof ad features a red-haired man stripping down to his underwear in Berlin while sipping on an alcohol-free beer.
Heineken 0.0 says don't 'Bale' on your mates in spot featuring Gareth Bale
Heineken 0.0 partners with Gareth Bale for an ad campaign promoting a social life without alcohol.
The campaign plays on the idea of 'bailing' on a night out and incorporates Gareth Bale's last name.
Munich, home of the Oktoberfest, to open alcohol-free beer garden
Munich is opening its first alcohol-free beer garden, Die Null, to provide alternative options amidst decreasing alcohol consumption.