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2 weeks agoTwo Types Of AI In Advertising | AdExchanger
In this episode, our managing editor Allison Schiff interviews Paul Longo, Microsoft's GM of AI in ads. They discuss the ways AI will transform advertising, from the use of AI technology to create advertising, which Microsoft is doing, to how advertising will become part of agentic AI experiences. (As a writer myself, I also enjoyed hearing him talk about experimenting with AI in some of his work as a screenwriter.)
Artificial intelligence