Four Seasons Condoms turns STIs into monsters in an 'unashamedly AI' campaign from Emotive

"Opening with the scene of a couple about to forgo using a condom, the film spirals into a larger-than-life spectacle as monsterised versions of gonorrhoea, chlamydia and syphilis wreak havoc across the city in a near two-minute cut."

"McLeod said the work was sparked by growing concern over what he described as an "epidemic" of STIs, including chlamydia, gonorrhoea and syphilis, with rates rising sharply among Gen Z, alongside a reported decline in condom use."

""We started looking at what's been done in this space to address it, and sadly, a lot of it is very public service announcement-driven, and it just isn't connecting with Gen Z at all," he said."

""That was what led us to a fairly crazy beginning of a script, and then the question became how we were actually going to produce it, whether we had the budget to do it in a traditional way," said McLeod. "And that ultimately led us to AI. Done in a traditional way, the script would have been millions of dollars.""

A condom brand launched a Snapchat-centered campaign featuring AI-generated, Godzilla-style STI monsters terrorising Sydney. The hero film begins with a couple considering skipping a condom and escalates into a near two-minute spectacle where monster versions of gonorrhoea, chlamydia, and syphilis cause citywide chaos. The campaign targets Gen Z due to rising STI rates and declining condom use. The creative team shifted away from conventional public service messaging because it did not connect with younger audiences. The media plan relies on Snapchat Spotlight for the full film, supported by Meta, YouTube, influencer partnerships, and public relations. AI enabled production at a cost far lower than traditional methods.

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