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fromSocial Media Today
5 days ago

Snapchat Pitches Marketers on Holiday Shopping Opportunities

It's not all happening the week of Black Friday and Cyber Monday, but discovery now can lead to a greater return when that time comes. Snap is a communications platform where ideas, gifts, products are easily sharable, and peer validation can help move shoppers from inspiration to purchase.
Social media marketing
Social media marketing
fromSocial Media Today
1 month ago

Snapchat Highlights the Opportunities of Sponsored Snaps

Sponsored full-screen Snapchat ads significantly increase brand awareness, ad awareness, and purchase intent, while chat messaging requires utility and cultural fit to succeed.
fromSocial Media Today
1 month ago

Snapchat's CEO Outlines the Difficult Path Forward for the App

Snapchat's updated app advertising options have driven a 25% lift in app installs, and an 18% rise in unique converters among adoptees.
Gadgets
E-Commerce
fromMarketing Dive
4 months ago

DoubleVerify, IAS develop attention measurement solutions for Snap

DoubleVerify and IAS launch tools to measure ad attention on Snapchat, aiding marketers in understanding consumer engagement.
Digital life
fromSocial Media Today
4 months ago

This-Party Ad Measurement Partners Announce New Snap Attention Measurement

IAS and DoubleVerify have launched new attention measurement solutions for Snapchat ads, enhancing engagement insights.
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