E-CommercefromMarketing Dive2 months agoDoubleVerify, IAS develop attention measurement solutions for SnapDoubleVerify and IAS launch tools to measure ad attention on Snapchat, aiding marketers in understanding consumer engagement.
Digital lifefromSocial Media Today2 months agoThis-Party Ad Measurement Partners Announce New Snap Attention MeasurementIAS and DoubleVerify have launched new attention measurement solutions for Snapchat ads, enhancing engagement insights.