Marketing techfromMarTech1 week agoIAB launches Event and Conversion API to standardize advertisers' shared data | MarTechECAPI standardizes event and conversion reporting to reduce integration friction, improve data quality, and enable agentic AI-driven marketing optimization.
Artificial intelligencefromAxios1 month agoExclusive: Sierra co-founder sees an AI bubble - but there will be winnersAI will produce many failures and some truly generational companies; it should not be dismissed as snake oil despite hype.
Marketing techfromMarTech7 months agoSalesforce unveils agentic Marketing Cloud Next | MarTechSalesforce's Marketing Cloud Next revolutionizes marketing with autonomous AI agents that enhance campaign execution and customer personalization.