Salesforce has unveiled Marketing Cloud Next, a transformative update to its marketing platform that incorporates autonomous AI agents designed to enhance campaign execution and customer personalization. This shift towards 'agentic marketing' allows AI to autonomously manage campaigns, customer journeys, and performance optimization, moving away from traditional strategies. Built on the Salesforce platform with Agentforce, it can create comprehensive campaigns rapidly, handle two-way communications, and utilize various data sources for personalization. The aim is to relieve marketers from repetitive tasks, allowing them to concentrate on strategy and creativity without replacing their roles.
We’re giving marketers more than AI-powered features—we’re delivering a complete agentic marketing solution.
Agentforce transforms how work gets done, but it doesn’t replace marketers.
It can create entire campaigns within hours, including briefs, audience segmentation, messaging, and journey setup.
The platform replaces 'do-not-reply' messages with two-way communications.
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