#conversion-api

[ follow ]
#netflix-advertising #ad-measurement #local-news-ai #digital-subscriptions #ecapi #marketing-measurement
Marketing tech
fromAdExchanger
1 week ago

Netflix Embraces The CAPI Trend; Can AI Save The News? | AdExchanger

Netflix launched a conversion API to help advertisers track ad performance and justify streaming TV ad investments, joining other platforms in providing measurement capabilities.
Marketing tech
fromMarTech
1 month ago

IAB launches Event and Conversion API to standardize advertisers' shared data | MarTech

ECAPI standardizes event and conversion reporting to reduce integration friction, improve data quality, and enable agentic AI-driven marketing optimization.
[ Load more ]