#agent-retention

#agent-retention

The 2026 Agent Migration Report found that while agent turnover remained relatively stable in 2025, a firm's greatest challenge to capturing high-value agents on the move is the inability of a human recruiter to maintain consistent and personalized contact with the prospective agents over a long-period of time.

The more productive an agent is, the less likely they are to leave. In the U.S., the majority of departing agents continue to be our lowest producing cohort and agents in the highest producing cohorts are multiple times less likely to churn than our low producing agents.