"When broker-owner Lisa Tran looked around her office this summer, she noticed something unsettling. Her younger agents talented, ambitious, tech-forward were asking questions that hinted at more than curiosity. What's it like at [insert competitor name here]? Do you think I'd fit in at a virtual brokerage? Tran isn't alone. The ground under brokerages is quaking. Between commission lawsuits, shifting economics and mega mergers, agents are reassessing what they want and what they'll tolerate."
"To find out where their heads really are, 1000WATT surveyed 600 real estate professionals across the U.S. this fall. The findings paint a nuanced portrait of an industry in flux: loyalty isn't gone, but it's conditional. Half of all respondents said they're about as open to switching brokerages as they were last year. But 31% are more open and among agents under 35, that number jumps to 53%."
A survey of 600 U.S. real estate agents shows loyalty is conditional and varies sharply by age. Half of respondents are about as open to switching brokerages as last year, 31% are more open overall, and 53% of agents under 35 report increased openness. Veteran agents prioritize stability and community, while younger agents seek momentum, growth, and clearer career pathways. Brokerages retain agents through a clear vision, tangible training, evolving incentives, and mentorship. Eighty-seven percent of agents who perceive a clear future vision report being happy, while fewer than half feel that way without visible direction.
Read at www.housingwire.com
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