Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian MediaThree-quarters of multinational brands are changing agency remuneration models, focusing on output rather than hourly billing.
Brands Are Planning a Big Shake-Up to How Media Agencies Are PaidGlobal advertisers show a strong need for change in media agency pay structures, focusing on performance alignment and transparency.
Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian MediaThree-quarters of multinational brands are changing agency remuneration models, focusing on output rather than hourly billing.
Brands Are Planning a Big Shake-Up to How Media Agencies Are PaidGlobal advertisers show a strong need for change in media agency pay structures, focusing on performance alignment and transparency.
Media Buying Briefing: A tale of two reports (on media agencies)Media agencies must adapt their remuneration models to sustain growth, as highlighted by recent analyses.Independents are emerging strong through agility and tech investments, challenging large networks.