#advertising-pricing

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Marketing tech
fromThe Verge
2 days ago

OpenAI is working out how much to charge for ChatGPT ads

OpenAI plans to charge about $60 per 1,000 ChatGPT ad views while providing only high-level ad metrics and promising to keep conversations private.
Marketing tech
fromThe Drum
1 week ago

How much does it cost to do virtual product placement? Providers share prices and KPIs

Virtual product placement offers cheaper, scalable ad integrations that increase brand awareness and consideration compared with traditional ads, with widely variable pricing and platform-dependent measurement.
fromAol
4 months ago

US FTC probes Google, Amazon over search advertising practices, source says

(Reuters) - The US Federal Trade Commission is investigating whether Amazon.com and Alphabet's Google misled advertisers that place ads on their websites, a source familiar with the matter said on Friday. The investigations are being conducted by the FTC's consumer protection unit, and focus on whether Amazon and Alphabet properly disclosed terms and pricing for ads. Alphabet and Amazon did not immediately respond to Reuters requests' for comments.
Marketing tech
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