#advertising-optimization

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Visa taps AI analytics partner to add merchant services

Visa partners with Analytic Partners to help merchants optimize advertising investments using AI-driven insights.
The collaboration focuses on enhancing data analysis for retailers to improve marketing effectiveness.

Google's 'Marketing Live' event suggests improving AI position: analysts By Investing.com

Google introduced new products and features at Marketing Live 2024, emphasizing AI's role in driving engagement, conversion, and monetization.

Exclusive: NYT plans to debut new generative AI ad tools later this year

GenAI technology aids in ad campaign optimization and targeting niche audiences.
The New York Times leverages large language models to power its new ad optimization tool.

RAIN Notes: Monday, July 15

AI is transforming ad campaign execution and creative processes.

Japan's space agency develops targeted advertising tech

Efficient use of satellite images for agricultural supply chain and advertising optimization.
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