How Can Brands Become Visible in the New Era of LLM Search?

"to be more searchable, visible, and shoppable in the generative search ecosystem."

"We can tap into specific segments of the market, or specific sentiments or keywords for example, that Google or the platforms themselves might not have identified yet, to serve ads against,"

"Most businesses are going to have keywords or targets within their campaigns that are focused on their own value propositions or perceptions, but what we get in addition when we run the brand through something like Share of Model, is that we can see how the LLMs perceive a brand,"

Chatbots and LLMs are shifting consumer search behavior, reducing the effectiveness of traditional SEO and complicating attribution and conversion tracking. Leveraging LLMs’ perception of brands can recover measurable engagement by informing automated advertising optimizations. Share of Model connects directly to LLMs such as ChatGPT and Gemini to continuously analyze how models perceive brands and generate actionable campaign changes. These insights reveal segments, sentiments, and keywords that platforms may not surface, allowing advertisers to improve visibility, targeting, and the shoppability of brands within the generative search ecosystem.

Read at Exchangewire