Sky hasn't resumed YouTube ad spend, CEO says there's still not an adequate level of brand safety
Sky continues to withhold advertising from YouTube nearly 18 months after pulling ads due to persistent brand safety and transparency concerns with Google's platform.
Navigating Brand Safety in 2025: Insights from the Ad Industry
Brand safety remains crucial in 2025; advertisers must balance risk, contextual targeting, and platform choices to protect reputation and reach premium audiences.
