IKEA reveals gaming furniture collection that blends perfectly with modern interiors - Yanko Design
IKEA's BRÄNNBOLL collection focuses on creating versatile, gaming-themed furniture items with simplistic color schemes that blend well with modern home interiors. [ more ]
How Rethink took Ikea window shopping to new heights
IKEA launched a new urban-format store in downtown Toronto and aimed to challenge the perception of the brand as only for suburban areas.
The campaign used the insight that Toronto is a "city of neighborhoods" to resonate with the local community and convey that IKEA is "made for downtown living." [ more ]