The narrative of making second-hand furniture the norm is key and the lighthearted jibes toward the mass-produced, flat-pack furniture industry are fun.
Now with updated slogans such as 'The only screwdriver needed is 1 part vodka and 2 parts orange juice' and 'Life's too short to have a one-night stand with an allen key.'
Overall, the campaign has a real David v Goliath tone, which is bound to raise a few smiles among consumers - especially those with sustainability on their minds.
Lastly, the media buying is *chef's kiss* and is bound to gain traction across social media. By cleverly using a bus, Vinterior is able to place its message right outside the Ikea store on Oxford Street.
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