"We wanted to make something for gamers and the people who live with gamers and gaming in everyday life," says Philip Dilé, product developer of the new Ikea collection Brännboll.
"It's the biggest hobby in the world, with over 3 billion people playing on a regular basis. It's a very important activity in life at home, and that's our arena," Dilé states, emphasizing the significance of gaming.
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