#CTV
#CTV

4 days ago

Marketing tech

Rakuten TV Unveils New Report on Transparency & Measurement in CTV & Strengthens its B2B 'Enterprise' Division

Marketing tech

Novicue Launches SSP - Redefining Digital Ads with Intelligent Inventory Management & Result-Driven Solutions

E-Commerce

Clean Tap Filters Out 'Sorta CTV' Placements Before Buyers Can Bid On Them | AdExchanger

Media industry

'Trade Desk is the Spirit Airlines of the DSP world': Overheard at the Digiday Programmatic Marketing Summit

fromMarTech

Media industry

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTech

2 days ago

Marketing tech

What's Next for Streamr.ai Now That It's Been Acquired By Magnite? | AdExchanger

4 days ago

Marketing tech

Rakuten TV Unveils New Report on Transparency & Measurement in CTV & Strengthens its B2B 'Enterprise' Division

Marketing tech

Novicue Launches SSP - Redefining Digital Ads with Intelligent Inventory Management & Result-Driven Solutions

E-Commerce

Clean Tap Filters Out 'Sorta CTV' Placements Before Buyers Can Bid On Them | AdExchanger

Media industry

'Trade Desk is the Spirit Airlines of the DSP world': Overheard at the Digiday Programmatic Marketing Summit

fromMarTech

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTech

CTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.

Digest: PubMatic Sues Google over Monopoly; Magnite Acquires streamr.ai; YouTube Breaks Live-Stream Record with NFL Game

PubMatic sues Google for allegedly monopolising ad tech; Magnite acquires streamr.ai to boost CTV SMB advertising; YouTube sets a new live-streaming AMA record with an NFL game.

6 days ago

Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind

CPG advertisers are abandoning third‑party cookies in favor of retail media data, alternative IDs, contextual targeting, first‑party collection, and CTV addressability.

fromThe Hollywood Reporter

1 week ago

MarkApp Expands Pantheon with AI Agents to Redefine Contextual Advertising Across CTV, Mobile, and Web

Pantheon's AI Agent Stack automates contextual campaign planning, delivery, and optimisation across CTV, mobile, and web to improve engagement and ensure brand safety.

Why Fanatics Is Taking a Swing at the Sports Advertising Business

"In a increasingly divided world, there are a few things that can bring people together, and sports is one of them," Gorman says in an interview with The Hollywood Reporter. "Brands want to surround themselves with those moments that people are finding joy in."

Marketing tech

#programmatic-advertising

Magnite Is Making Pause Ads Available To Buy Programmatically | AdExchanger

On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company's direct-to-buyer product, ClearLine, as well as a number of third-party DSPs like MNTN, Kerv.ai and Yahoo DSP. Magnite's pause ads will be available on a programmatic basis across several streaming partners, including DirecTV, Dish Media and Fubo.

Marketing tech

Online marketing

Ad Tech Briefing: $26.8 billion still wasted in programmatic despite MFA crackdown

4 weeks ago

Marketing

LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences | AdExchanger

Online marketing

Ad Tech Briefing: $26.8 billion still wasted in programmatic despite MFA crackdown

more#programmatic-advertising

4 weeks ago

Marketing

LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences | AdExchanger

from24/7 Wall St.

Live: Will Trade Desk Soar After Q2 Earnings Today?

For full-year 2025, revenue is projected to rise +17.4% YoY, while EPS is expected to grow just +5.1% YoY, indicating limited operating leverage.

Online marketing

#advertising

E-Commerce

Magnite Targets CTV, SMBs And Google's SSP Market Share | AdExchanger

E-Commerce

Unlocking Holiday Success: 5 Tips To Make Your CTV Investment Go Further | AdExchanger

fromThe Drum

Digital life

Three C's & three I's for the future of advertising

Marketing tech

Kargo Introduces New CTV Ad Units, Helping Brands Win With Creative Science

Marketing tech

MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers

E-Commerce

Magnite Targets CTV, SMBs And Google's SSP Market Share | AdExchanger

E-Commerce

Unlocking Holiday Success: 5 Tips To Make Your CTV Investment Go Further | AdExchanger

fromThe Drum

Digital life

Three C's & three I's for the future of advertising

Marketing tech

Kargo Introduces New CTV Ad Units, Helping Brands Win With Creative Science

MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers

MarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.

Teads UK CTV Pulse 2025 Reveals 42% of UK Consumers Prefer Ad-Supported Streaming Services

42% of UK viewers now prefer ad-supported streaming services, marking a significant shift in viewing habits.

Digital life

No Catching Up To You; CTV's Awkward Years | AdExchanger

Netflix ranks in the top three channels for TV viewership for the first time, driven by major releases.

AdPlayer.Pro SaaS Video Ad Tech Provider Enhances Video Ad Server with High-End S2S Integration Capabilities

The roll-out of advanced S2S integration capabilities is a pivotal step in the ongoing evolution of AdPlayer.Pro's video ad tech, aimed at helping our partners to optimise the overall operational workflow and help them achieve higher fill rates, hence better financial results.

E-Commerce

When Did Ad Tech Get So Obsessed With Outcomes, Anyway? | AdExchanger

Outcomes-based advertising is a crucial trend in CTV, emphasizing metrics linked to business success.

PubMatic Expands EMEA Leadership to Accelerate CTV, Broadcast, and Platform Growth

PubMatic strengthens its EMEA leadership with key appointments to enhance digital advertising capacity and innovation in a shifting market.

Linkedin's Adds More Video Ad Options, Including 'First Impression Ads'

LinkedIn introduces new video ad formats to enhance audience engagement and advertising effectiveness.

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

CTV advertising is rapidly evolving but facing significant challenges such as transparency issues and wasted ad spend.

#youtube

Marketing tech

Google Announces CTV Ad Updates, Including Improved AI Assistance

Google's CTV promotions are now reaching 98% of CTV households, leveraging partnerships and AI tools for enhanced visibility and insights.

Media industry

YouTube Continues to Dominate Streaming Market Share

YouTube has surpassed Netflix and Disney+ for streaming watch time, solidifying its status as a key player in the entertainment industry.

Google Announces CTV Ad Updates, Including Improved AI Assistance

Google's CTV promotions are now reaching 98% of CTV households, leveraging partnerships and AI tools for enhanced visibility and insights.

YouTube Continues to Dominate Streaming Market Share

YouTube has surpassed Netflix and Disney+ for streaming watch time, solidifying its status as a key player in the entertainment industry.

Media Buying Briefing: Google's CTV updates show how the DSP arms race is accelerating

Advertisers are increasingly using DV360 for CTV campaigns, indicating growing competition among demand-side platforms.

The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV

Contextual commerce is revolutionizing shopping experiences on CTV and streaming, enhancing interaction between viewers and advertisements.