#CTV

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TV 2.0: Driving measurable business outcomes

The advent of CTV and streaming has fundamentally changed how brands approach advertising, shifting from linear TV to targeted digital methods.

Industry Review 2025: CTV, Gaming and the Future of Entertainment

The future of entertainment is shaped significantly by CTV, gaming, and audio, attracting advertisers with rich engagement opportunities.

The Stack: Ad Tech M&A is Back

Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.

As Viewer Habits Shift On CTV, Are Advertisers Keeping Up? | AdExchanger

Streaming services have surpassed traditional TV viewing, with 41.4% share in July 2023, highlighting a significant industry shift.

Yahoo Extends Its Identity Solutions To Connected TV | AdExchanger

Digital advertisers want CTV to align with digital practices for better data and targeting capabilities.

5 charts that demonstrate YouTube's reach: Ad spend, users, and Gen Z

YouTube ad revenues up 13% YoY, CTV views grew 130%, demonstrating significant potential for advertisers.

TV 2.0: Driving measurable business outcomes

The advent of CTV and streaming has fundamentally changed how brands approach advertising, shifting from linear TV to targeted digital methods.

Industry Review 2025: CTV, Gaming and the Future of Entertainment

The future of entertainment is shaped significantly by CTV, gaming, and audio, attracting advertisers with rich engagement opportunities.

The Stack: Ad Tech M&A is Back

Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.

As Viewer Habits Shift On CTV, Are Advertisers Keeping Up? | AdExchanger

Streaming services have surpassed traditional TV viewing, with 41.4% share in July 2023, highlighting a significant industry shift.

Yahoo Extends Its Identity Solutions To Connected TV | AdExchanger

Digital advertisers want CTV to align with digital practices for better data and targeting capabilities.

5 charts that demonstrate YouTube's reach: Ad spend, users, and Gen Z

YouTube ad revenues up 13% YoY, CTV views grew 130%, demonstrating significant potential for advertisers.
morectv

A look at holding company 2024 ad spending forecasts

2024 will be a major year for advertising due to the U.S. presidential election boosting political spending
Digital, CTV, and retail media are expected to be key drivers of ad spend growth in 2024

Could happy advertisers be the key to connected TV success? | MarTech

CTV viewership has surpassed linear television as consumers seek more flexibility and lower costs.
CTV provides an opportunity for advertisers to reach new audiences and offers results-focused capabilities.
Technological advances in CTV advertising are leading to a better experience for viewers.

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear | AdExchanger

Digital advertising continues to dominate global ad spend.
CTV is outpacing linear TV in terms of growth.

Despite Signal Loss, CTV-To-Mobile Retargeting Can Work | AdExchanger

Mobile retargeting is crucial for the success of CTV ad campaigns.
CTV-to-mobile retargeting has become more challenging due to Apple's AppTrackingTransparency framework.
Strategus is partnering with Intent IQ and PubMatic to retarget iOS device owners after seeing an ad on a smart TV.

How CTV advertisers leverage show-level data for programmatic success

CTV is experiencing exceptional growth and is expected to reach $41 billion in ad spend by 2027.
Advertisers need more information on the content their ads will appear in to ensure brand safety and suitability.
Quality issues such as low-quality suppliers, fake content, and sensitive environments pose challenges for CTV advertisers.
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