#CTV

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#ctv
Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.
Retail media on CTV is experiencing rapid growth.
90% of marketers will use retail media networks for promotions in 2025.
Marketing tech
fromDigiday
4 months ago

Why CTV is evolving into a more efficient and effective advertising ecosystem for brands, publishers and consumers alike

Unified data sharing is essential for maximizing CTV advertising efficiency.
Marketing tech
fromAdweek
4 months ago

New Research Reveals 3 Insights Shaping CTV Media Buys

CTV is increasingly recognized for brand growth, yet many marketers still view it as a performance marketing tool.
Marketing tech
fromDigiday
4 months ago

Why biddable CTV is the future and how publishers and media buyers alike benefit

Biddable CTV is transforming the advertising landscape, blending digital optimization with traditional TV's brand safety.
Media industry
fromDigiday
3 months ago

Future of TV Briefing: Is YouTube TV? (2025 edition)

YouTube has become the top streaming service on TVs, but advertisers still see challenges in its perception as traditional TV.
Marketing tech
fromSocial Media Today
2 months ago

Google Announces CTV Ad Updates, Including Improved AI Assistance

Google's CTV promotions are now reaching 98% of CTV households, leveraging partnerships and AI tools for enhanced visibility and insights.
Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.
Retail media on CTV is experiencing rapid growth.
90% of marketers will use retail media networks for promotions in 2025.
Marketing tech
fromDigiday
4 months ago

Why CTV is evolving into a more efficient and effective advertising ecosystem for brands, publishers and consumers alike

Unified data sharing is essential for maximizing CTV advertising efficiency.
Marketing tech
fromAdweek
4 months ago

New Research Reveals 3 Insights Shaping CTV Media Buys

CTV is increasingly recognized for brand growth, yet many marketers still view it as a performance marketing tool.
Marketing tech
fromDigiday
4 months ago

Why biddable CTV is the future and how publishers and media buyers alike benefit

Biddable CTV is transforming the advertising landscape, blending digital optimization with traditional TV's brand safety.
Media industry
fromDigiday
3 months ago

Future of TV Briefing: Is YouTube TV? (2025 edition)

YouTube has become the top streaming service on TVs, but advertisers still see challenges in its perception as traditional TV.
Marketing tech
fromSocial Media Today
2 months ago

Google Announces CTV Ad Updates, Including Improved AI Assistance

Google's CTV promotions are now reaching 98% of CTV households, leveraging partnerships and AI tools for enhanced visibility and insights.
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