#CTV

#CTV

Lior brings a deep understanding of product innovation and a strong track record of building solutions that drive real business outcomes. As curation becomes increasingly central to programmatic performance, his expertise in building intelligence into the curation process will simplify access to high-quality media and data to drive performance.

Immersive video allows marketers to engage buyers in new and innovative ways, creating a more impactful connection that traditional methods may not achieve.

The Trade Desk operates the world's largest independent demand-side platform (DSP) for digital ads, selling advertising space for automated ads on various platforms.

Akhil Savani has joined the company as vice president of publisher development, while longtime OpenX leader Rebecca Bonell has been elevated to regional vice president of publisher development, The Americas. Together, they will shape OpenX's next phase of publisher growth, working with publishers to innovate and increase monetisation while driving fair value exchanges. As publishers face critical challenges, including zero-click search and advancements in large language models (LLMs), OpenX is innovating to support publisher revenue and data strategies.

Going into the Consumer Electronics Showcase, there are a few things you expect to see every year when you enter the main convention center show floor - like dancing robots, for example. (Bonus points if they don't fall down .) At C-Space, which is the convention's digital advertising hub, the innovation might be a little less eye-grabbing (and, hopefully, less laugh-inducing.) But for marketers, there's still a lot to take in. Heck, some of it might even be useful!

"We're often painted as the foil to The Trade Desk," Barrett said. "But I would say 99% of the stuff that Jeff [Green, TTD's CEO] does is brilliant, and we are so supportive of cleaning up the system." Of course, the fact that Magnite had quite a good third quarter helps smooth over any possible tensions that could have arisen.

We expect that fewer consumers will be landing on the web pages where most of that display inventory has historically existed, and so there will just be fewer monetizable audiences there to begin with,

Usually an increase in ad impressions corresponds with a decrease in ad prices, as has been the case on YouTube, according to Tinuiti's Q3 2025 Digital Ads Benchmark Report. Streaming ad prices are dropping but still relatively pricey for the premium ad-supported streamers, per Tinuiti. Meanwhile free, ad-supported streaming TV services - among streaming's cheapest inventory sources - are filling less of their available ad inventory, exemplifying the supply-demand imbalance, according to Wurl's CTV Trends Report 2025.

If you still think retail media begins and ends with sponsored search, Walmart would like a word. On stage at ANA Masters of Marketing 2025, Walmart Connect's Ryan Mayward lined up Omnicom Media Group's Megan Pagliuca and Vizio's Adam Townsend to make the case that commerce media has gone properly full-funnel - stretching from the Walmart app and store screens to CTV, the open web and even influencer programs.

"In a increasingly divided world, there are a few things that can bring people together, and sports is one of them," Gorman says in an interview with The Hollywood Reporter. "Brands want to surround themselves with those moments that people are finding joy in."

On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company's direct-to-buyer product, ClearLine, as well as a number of third-party DSPs like MNTN, Kerv.ai and Yahoo DSP. Magnite's pause ads will be available on a programmatic basis across several streaming partners, including DirecTV, Dish Media and Fubo.

For full-year 2025, revenue is projected to rise +17.4% YoY, while EPS is expected to grow just +5.1% YoY, indicating limited operating leverage.

The roll-out of advanced S2S integration capabilities is a pivotal step in the ongoing evolution of AdPlayer.Pro's video ad tech, aimed at helping our partners to optimise the overall operational workflow and help them achieve higher fill rates, hence better financial results.