#CTV

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from www.thedrum.com
1 day ago
Marketing

TV 2.0: Driving measurable business outcomes

The advent of CTV and streaming has fundamentally changed how brands approach advertising, shifting from linear TV to targeted digital methods.

Exploring The Trenches Of CTV Buying - It's Still Messy In There - With A 20-Year Agency Vet | AdExchanger

The rise of CTV is transforming how consumers access live sports, impacting traditional cable subscriptions.

The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagement

Local advertising is gaining traction, with a projected increase in budget allocation by brands, agencies, and media buyers.

FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id

FreeWheel is expanding ID compatibility to support advertisers in a cookie-less future on premium video and CTV inventory.

Industry Review 2025: CTV, Gaming and the Future of Entertainment

The future of entertainment is shaped significantly by CTV, gaming, and audio, attracting advertisers with rich engagement opportunities.

Why Mondelez Piloted A Shopper Marketing Test Between Albertsons And Fetch | AdExchanger

Data-driven shopper marketing is evolving beyond traditional methods into new digital channels, expanding its scope and approach.

TV 2.0: Driving measurable business outcomes

The advent of CTV and streaming has fundamentally changed how brands approach advertising, shifting from linear TV to targeted digital methods.

Exploring The Trenches Of CTV Buying - It's Still Messy In There - With A 20-Year Agency Vet | AdExchanger

The rise of CTV is transforming how consumers access live sports, impacting traditional cable subscriptions.

The state of local advertising: Evolving messaging and strategies for more effective audience targeting and engagement

Local advertising is gaining traction, with a projected increase in budget allocation by brands, agencies, and media buyers.

FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id

FreeWheel is expanding ID compatibility to support advertisers in a cookie-less future on premium video and CTV inventory.

Industry Review 2025: CTV, Gaming and the Future of Entertainment

The future of entertainment is shaped significantly by CTV, gaming, and audio, attracting advertisers with rich engagement opportunities.

Why Mondelez Piloted A Shopper Marketing Test Between Albertsons And Fetch | AdExchanger

Data-driven shopper marketing is evolving beyond traditional methods into new digital channels, expanding its scope and approach.
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A look at holding company 2024 ad spending forecasts

2024 will be a major year for advertising due to the U.S. presidential election boosting political spending
Digital, CTV, and retail media are expected to be key drivers of ad spend growth in 2024

Could happy advertisers be the key to connected TV success? | MarTech

CTV viewership has surpassed linear television as consumers seek more flexibility and lower costs.
CTV provides an opportunity for advertisers to reach new audiences and offers results-focused capabilities.
Technological advances in CTV advertising are leading to a better experience for viewers.

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear | AdExchanger

Digital advertising continues to dominate global ad spend.
CTV is outpacing linear TV in terms of growth.

Despite Signal Loss, CTV-To-Mobile Retargeting Can Work | AdExchanger

Mobile retargeting is crucial for the success of CTV ad campaigns.
CTV-to-mobile retargeting has become more challenging due to Apple's AppTrackingTransparency framework.
Strategus is partnering with Intent IQ and PubMatic to retarget iOS device owners after seeing an ad on a smart TV.
#advertising

How CTV advertisers leverage show-level data for programmatic success

CTV is experiencing exceptional growth and is expected to reach $41 billion in ad spend by 2027.
Advertisers need more information on the content their ads will appear in to ensure brand safety and suitability.
Quality issues such as low-quality suppliers, fake content, and sensitive environments pose challenges for CTV advertisers.

CTV Budgets Could Go To The Open Market - But Only With Enough Transparency | AdExchanger

87% of CTV ad inventory will be transacted programmatically in 2023.
More transparency in CTV bid requests can make the open exchange a viable place for CTV ad budgets.
Show-level data and anti-fraud transparency are important for buyers to feel safe placing CTV ad budgets in the open market.

How CTV advertisers leverage show-level data for programmatic success

CTV is experiencing exceptional growth and is expected to reach $41 billion in ad spend by 2027.
Advertisers need more information on the content their ads will appear in to ensure brand safety and suitability.
Quality issues such as low-quality suppliers, fake content, and sensitive environments pose challenges for CTV advertisers.

CTV Budgets Could Go To The Open Market - But Only With Enough Transparency | AdExchanger

87% of CTV ad inventory will be transacted programmatically in 2023.
More transparency in CTV bid requests can make the open exchange a viable place for CTV ad budgets.
Show-level data and anti-fraud transparency are important for buyers to feel safe placing CTV ad budgets in the open market.
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