YouTube has emerged as the leading streaming service by watch time on TV screens in February. Despite this success, perceptions among advertisers indicate that YouTube is still not regarded in the same category as traditional TV providers like Hulu and Netflix. The complexity of YouTube’s ad offerings poses challenges for its equivalence with conventional streaming services, and while agency executives recognize ongoing shifts in perception, hurdles remain for YouTube to reach parity within the connected TV (CTV) landscape.
YouTube TV is leading in watch time on screens, but perceptions of it as a conventional TV service face challenges from advertising executives.
Agency executives debate whether YouTube can ever be compared to established TV streaming services like Hulu or Netflix, acknowledging that hurdles remain.
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