The brand sits right at the warm, gooey center of everyone's subconscious. That's how Hershey's bars can sell on American store shelves for 125 years, in the same boring candy bar wrapper - dull gray letters on a field of brown - without much emphasis on paid media at all. So when Hershey's takes the rare step of overhauling its brand marketing creative and communications platform, it is news. And this Wednesday marks the beginning of Hershey's first major brand marketing campaign since 2018,
While the NHL is concerned about the status of the ice hockey arena for the Milan-Cortina Games, sources told ESPN on Wednesday there are no indications the league would pull out of the event -- despite reports that the ice arena surface is about 3 feet too short. The NHL plans to send players to the 2026 Olympics in February for the first time since the 2014 Games in Sochi.