The next pandemic will require individuals to critically assess information sources, as misinformation can lead to dire consequences. There are two types of credibility: rational and rhetorical. Rational credibility is based on objective evaluation of evidence, while rhetorical credibility hinges on emotional persuasion. People will be exposed to both types during crises, influencing their ability to discern trustworthy claims. Recognizing how psychological factors affect belief will be essential, particularly as political biases can skew interpretations of claims. This understanding will be critical for public health and community safety.
While logical force of an argument is independent of the audience, psychological force is audience dependent. This relativity informs how information is received across various viewpoints.
Rational credibility means logically believing a source, while rhetorical credibility refers to the emotional influence that makes one feel compelled to trust the information.
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