"It's a writing job. So, it's really all about writing. The task is to communicate so that others want to keep reading."
"By being honest - not just factually honest, which is easy, but emotionally and stylistically honest. You can't just say what you think."
"If you give them clumsy authenticity, they wake up. They're grateful. It's like, 'Oh good, somebody's actually talking to me.'"
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