Martha Stewart Has 99 Books. Do People Collect Them?
Briefly

Meredith Hayden's quest for Martha Stewart's Entertaining underscores the high demand and perceived value for older cookbooks, even if they're not inherently rare. Hayden's eventual purchase, after multiple failed bids, highlights a heated market driven by social media buzz, indicating how collective enthusiasm can inflate prices beyond logical boundaries.
Bonnie Slotnick of New York City notes the peculiarities of the market, stating that while the first edition of Entertaining has seen rising interest, it is 'hardly rare.' The scenario reflects a broader trend where limited media attention can trigger fervent searches and pricing surges, regardless of actual scarcity.
Read at Eater
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