Personal Day was an idea three years in the making, initially just a vague concept lacking passion and direction, which affected its development early on.
Lili Reinhart's journey with acne began at 12, leading her to costly treatments like Accutane, only to find herself still struggling with her skin.
Personal Day aims to eliminate trial-and-error in skincare, providing customers with products specifically designed for acne-prone skin based on real experiences.
The brand reflects Lili's personal journey, merging the focus on skincare with an emphasis on mental health, illustrating a deeper purpose behind the products.
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