Cassuto emphasizes that academic writing often emerges from a primal scene where students write primarily for an audience that can't be disengaged because they are paid to read. This creates a disconnect, leading writers to fail to engage real-world readers. By acknowledging the need to captivate a broader audience, writers can improve their ability to communicate their ideas effectively. Academic prose should strive to be interesting, emphasizing storytelling to draw readers in and maintain their attention.
In discussing the evolution of academic writing, Cassuto identifies a growing need for scholars to focus their work on societal relevance. This shift towards addressing broader audiences means that the academic community must transition from insular writing practices to crafting narratives that resonate with the general public. By embracing storytelling techniques and an audience-centric approach, academic writers can make their work not only more accessible but also engaging and impactful in contemporary discourse.
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