"Not all readers write, but all writers read." To be a strong writer means to read as much as you can by a variety of voices.
"Consume, consume, consume!" Deep knowledge of the field is crucial for crafting impactful messages and filling gaps in information.
"Begin with the end in mind!" Know what you want your audience to do with the information; inspiring action is key.
"Understand what you are writing about." Research involves looking at recent and past news to grasp the topic's full context.
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