fromBusiness Insider Africa
1 day agoAfrica's top 10 Facebook markets in 2025: user base and gender distribution
In 2025, the continent's top Facebook markets reveal where the largest user bases are and how gender shapes social media engagement. Despite increasing competition from short-form video platforms such as TikTok and X, Facebook's combination of low data consumption, wide smartphone compatibility, and deep integration with WhatsApp has preserved its dominance in Africa's digital ecosystem. Based on 2025 data from World Population Review, the African countries with the largest Facebook user bases are: