In a historic moment, the 2024 NCAA Women's Basketball National Championship game between South Carolina and Iowa drew over 4 million more viewers than the men's championship, marking a significant shift in sports viewership.
The surge in social media usage has ushered in a new era of fandom, for which women athletes have been uniquely poised to thrive. Athletes such as Angel Reese, Caitlin Clark, Paige Bueckers, and Juju Watkins maintain millions of social media followers, contributing to increased viewership and attendance.
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