Has international hockey replaced the NHL All-Star Game for good?The 4 Nations Face-Off has revitalized interest in hockey, setting a new standard for midseason events.
NFL on TV: These charts show how football dominates ratingsFootball continues to dominate TV ratings in 2024, overshadowing events like the Summer Olympics and major elections.
Euro 2024 and Olympics fuel summer of sport's TV boom to buck industry trends | Sean IngleSport continues to attract massive audiences on television, demonstrating resilience amidst declining overall TV viewership.
NFL on TV: These charts show how football dominates ratingsFootball continues to dominate TV ratings in 2024, overshadowing events like the Summer Olympics and major elections.
Euro 2024 and Olympics fuel summer of sport's TV boom to buck industry trends | Sean IngleSport continues to attract massive audiences on television, demonstrating resilience amidst declining overall TV viewership.
Data Shows How Brands Can Connect With Black Audiences in TVBlack audiences are significant in TV and sports viewership, influencing brand connections through their social media presence and consumption habits.
Year 1 of the 12-team College Football Playoff is coming to a close. Was the expansion a success?The expanded College Football Playoff presents a significant opportunity to enhance fan engagement and improve competitive balance in college football.
Women Athletes Are Changing The Culture Of Fan EngagementWomen athletes outperform men in social media fan engagement, contributing to increased viewership and attendance in women's sports.Increased social media usage by women athletes has led to a new era of fandom, bolstering interest in women's sports events.
Year 1 of the 12-team College Football Playoff is coming to a close. Was the expansion a success?The expanded College Football Playoff presents a significant opportunity to enhance fan engagement and improve competitive balance in college football.
Women Athletes Are Changing The Culture Of Fan EngagementWomen athletes outperform men in social media fan engagement, contributing to increased viewership and attendance in women's sports.Increased social media usage by women athletes has led to a new era of fandom, bolstering interest in women's sports events.
'Christmas is our day': NBA sends a much-needed statementKevin Durant expressed hope that the excitement from Christmas Day games would translate into sustained interest in the NBA throughout the season.
The 7 Most Important Athletes of 20242024 saw a surge in sports viewership driven by escapism amidst political turmoil, but this trend may not be sustainable long-term.
Packed houses and superstars have made this a WNBA season unlike any otherWNBA is drawing significant crowds and attention, especially Caitlin Clark's impact in her rookie season.
The 7 Most Important Athletes of 20242024 saw a surge in sports viewership driven by escapism amidst political turmoil, but this trend may not be sustainable long-term.
Packed houses and superstars have made this a WNBA season unlike any otherWNBA is drawing significant crowds and attention, especially Caitlin Clark's impact in her rookie season.
The Hottest Sport of the Pandemic Is Finally Good AgainThe excitement of Formula 1 diminished due to lack of competition following new regulations favoring Red Bull and Verstappen's dominance.Viewer engagement can wane when one team consistently dominates the championship, as seen in the F1 seasons of 2022 and 2023.