Data Shows How Brands Can Connect With Black Audiences in TV
Reaching Black consumers may not be a challenge—but connecting with us can be. Black consumers are leaning into platforms that emphasize conversation and create a sense of connection.
Year 1 of the 12-team College Football Playoff is coming to a close. Was the expansion a success?
The 12-team Playoff, the expanded Playoff, has already led to improvement, and I think it will lead to more. Despite hiccups related to seeding and scheduling, stakeholders have pronounced the first year a success.