"It's so exciting to see. It's so reassuring, so validating. We're always surprised, but we're not surprised. It's very obvious that the voice economy is very strong in women's basketball. The league is based in Miami in a venue with a roughly 1,000-seat capacity, so the tour stops this season made seeing Unrivaled talent more accessible for fans."
"Last week, Unrivaled made its second-ever tour stop at Barclays Center for the semifinal playoff games, selling $1 million in tickets. The game was sold out with 18,761 viewers, while the Mist and Phantom punched their ticket to the finals."
"One of the challenges the league will face moving forward is sustaining engagement as the initial novelty of a new league wears off. Overall playoff viewership was down 9% from last season."
Unrivaled, a 33-team women's basketball league, crowned the Mist as its second-ever champion after historic tour stops in Brooklyn and Philadelphia. The Barclays Center semifinal sold out with 18,761 viewers and generated $1 million in ticket sales. Viewership grew 35% following the Philadelphia stop. The league, based in Miami with a 1,000-seat capacity venue, expanded accessibility through touring. However, overall playoff viewership declined 9% from the previous season. League leadership plans to explore more tour stops while balancing player preferences for staying in Miami rather than frequent travel, similar to WNBA demands.
Read at www.amny.com
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