Asia Solnyshkina, a tech entrepreneur and mother, highlights the challenges mothers face in business, particularly the societal expectations to balance home and work. She discusses how women are often perceived as less dedicated upon becoming mothers, which creates pressure to overperform to validate their worth in the workplace. This leads to feelings of increased responsibility yet diminished confidence among women. Solnyshkina calls for businesses to recognize and address these pressures to support female talent, drive innovation, and retain employees effectively.
On the surface, it seems we have equality, but in reality, women still carry a double burden. Society views household duties primarily as women's work.
When a woman becomes a mother, businesses often assume she'll be less dedicated, forcing her to consistently prove her value through longer hours and higher-quality outputs.
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