The growth of digital and social media has transformed how brands communicate, democratizing the ability to shape public narratives. This shift has introduced a new generation of tech-savvy professionals into communications roles alongside traditional experts. Chief communications officers (CCOs) are now tasked not only with media relations but also with reputation management and stakeholder engagement. In governmental settings, press secretaries face similar challenges, as the rapid pace of news in the digital age means that every statement holds potential for immediate news. This evolving landscape requires adaptability and creativity from communications leaders.
Deepa Nagraj is the SVP - Global Head of Communications & Sparkle Innovation Ecosystem, emphasizing the evolving roles within corporate communication amid digital and social media growth.
The digital age has transformed the landscape of communications, redefining the roles of CCOs and press secretaries to include reputation management and stakeholder engagement.
Young professionals with tech-savvy skills are reshaping corporate communications, proving effective by leveraging modern technologies and innovative approaches alongside seasoned advisors.
Today, anyone with internet access can shape public narratives, placing new demands on leadership roles within communications to balance adaptability and authority.
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