Brands find a new way to reach many consumers: Older women
Briefly

"The content [from older female influencers] is doing really well," said James Nord, CEO of Fohr.
Glover added, "It just mirrors what society thinks about women and aging, and women of color."
"always pleasing, always passive, usually blond, always thin, and of course, always young, never ... over the age of about 25."
Read at Washington Post
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