On International Women's Day, Equals is introducing the 2025 Role Model Campaign, spotlighting 130 women across 13 cities to enhance representation in leadership roles. The campaign aims to challenge existing hiring biases in tech, where women are underrepresented. Alongside, Equals is unveiling Neurolimpics, a game-based test designed to reduce bias in hiring processes. By shifting the narrative from gender to skills, the campaign seeks to inspire future generations of women in various sectors, emphasizing confidence and ambition as vital elements for reshaping industry standards.
The real barrier isn't skills-it's biased assessments. Neurolimpics reveals true talent, ensuring women's abilities are seen and valued.
The 2025 campaign uses analog photography to document each participant's ambition, confidence, and leadership, aiming to drive change in how talent is recognised.
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